Written in your voice, sent on schedule.
Copywriting and Content
The thinking is already there. Getting it written down is the part that keeps losing.
The writing always loses to something more urgent
You know exactly what you want to say. The problem is that writing it down always loses to something more urgent, and it loses every single week. So the newsletter goes quiet for four months, your homepage is still describing the product you sold two pivots ago, and the best thinking you’ve done all year is sitting in your head where no customer will ever find it.
Book a callWhat we write
Seven things, one team. Choose any of them.
Website copywriting.
Your homepage does a thorough job of explaining what the product does, and people still leave, because it never gets around to saying what it fixes for the person reading it. We rewrite the handful of pages visitors actually land on so the problem shows up first and the feature list comes later, and you don’t have to rebuild the site to get there.
Newsletter copywriting.
You promised yourself a monthly newsletter and the last one went out in March. Now every month it feels a little more awkward to start again. We write it, put it in front of you to approve, and send it on schedule, so you are never staring at an empty page wondering how to open.
Email copywriting.
You sent three hundred cold emails last month and got two replies, one of them asking to be removed. Sometimes the writing is the problem, and often it never reached a human at all, because the domain had no sending history and Google filed the batch next to the crypto spam. We handle both halves. The technical setup comes first, separate sending domains, the authentication records configured properly, volume warmed up slowly instead of a thousand emails landing on a Tuesday morning. Then the writing, which opens with the specific thing you noticed about their business rather than an introduction nobody asked for, and closes with a question they can answer in one word.
LinkedIn ghostwriting.
You post twice in a good week, the replies are genuinely useful, and then something blows up at work and you disappear for six weeks. By the time you come back nobody remembers you were there. We pull the posts out of what you already think and say on calls, written the way you actually talk, so something goes out every week whether or not you had the time.
Blog and SEO articles.
Your competitors rank for the exact questions your buyers type into Google, and the only reason is that they published and you kept meaning to. We write the articles that answer those questions properly, in enough depth that someone reading one comes away trusting you.
Case study writing.
Some of your best proof is a Slack message from a client who was thrilled, and nobody outside that thread will ever see it. We turn those into case studies you can send mid-conversation when a prospect asks whether you have done this before, and we handle the client chasing so you don’t have to ask for a quote twice.
Product copy.
The onboarding emails were written by an engineer at two in the morning and every new user can tell. We go through the words living inside the product, the error messages, the empty states, the automated emails nobody has read since launch, and make them sound like they came from the same company as your website.
What goes out while you get on with the business
Newsletter
Monthly, sent on the same day.
LinkedIn posts
Weekly, in your voice.
Blog or SEO article
Two a month, researched.
Case study
One a quarter, client chased by us.
Website page
Rewritten as needed.
Cold email sequence
Written, warmed and sent.
It sounds like you because we start with you
We read everything you have already written and recorded before writing a word of our own. Then you mark up two samples, and that becomes the reference every draft is checked against.
- Your posts, sales emails and long Slack messages read first
- Two sample pieces before anything goes out
- You cross out whatever is not you
- Drafts arrive ready to send, not ready to rewrite
How it works
-
The call
Twenty minutes, recorded.
- You explain what it does
- You say the line that belongs on your homepage
- You say it without noticing
-
Your voice
We read everything you have written.
- Posts, sales emails, long Slack messages
- Two sample pieces come back
- You cross out what is not you
-
First drafts
They arrive ready to send.
- You read the first few closely
- A word changed here and there
- By the third, approved from a taxi
-
The rhythm
It goes out whether you had time or not.
- Newsletter, same day monthly
- Posts in weeks you never opened LinkedIn
- Someone asks where you find the time
We work inside your tools
- Google Docs
- Notion
- Mailchimp
- HubSpot
- Beehiiv
- WordPress
- Webflow
- Grammarly
Questions founders ask
Will it sound like me?
That is the whole job. We read what you have already written and recorded, write two sample pieces, and you mark up anything that does not sound like you before a word goes out.
How quickly can we start?
Usually within 24 hours of the call. Most clients approve their first draft the same week.
How many revisions do I get?
As many as a piece needs. Drafts arrive ready to send rather than ready to rewrite, so in practice it is a word here and there after the first month.
Do you publish as well as write?
Yes. We schedule and send the newsletter, post to LinkedIn, and load blog articles into your CMS, so nothing sits approved and unpublished.
Founders usually add these too
Tell us the thing you keep meaning to write.
Thirty minutes on a call and you will know what you should stop trying to write yourself.
Book a call