A fitness coaching business we support sells its training programs through Everfit and runs its marketing, follow-ups and client communication in GoHighLevel. The two tools did not talk to each other. Every time someone bought a program, a person had to copy the buyer into GoHighLevel by hand. Here is how we connected Everfit to GoHighLevel without Zapier, and how you can use the same approach for almost any app.
What was the problem?
Manual copying works on a quiet week. On a busy one, buyers get missed. A missed buyer never enters the GoHighLevel pipeline, never gets the welcome sequence, and the first message they receive is a late one. The business also did not want another monthly tool bill or another service that could fail without anyone noticing.
Why not just use Zapier?
Zapier would have worked, but it charges per task and adds one more account to maintain. This job was steady and predictable: every purchase, the same steps. That is exactly the kind of job a small, direct script does better, with no running cost and nothing extra to log in to.
How does the Everfit to GoHighLevel integration work?
Everfit sends a notification email for every purchase. That email was the reliable signal we built on.
- Read the purchase emails. A Google Apps Script, running on a timer in the business’s own Google account, looks for new Everfit purchase emails in Gmail.
- Create or update the contact. For each new email, it pulls out the buyer’s details and sends them to the GoHighLevel API, which creates the contact or updates it if they already exist.
- Add the purchase note. It adds a note to the contact with what they bought, so the team sees the context straight away.
- Mark the email as done. Each processed email is marked, so no buyer is ever added twice.
What details made it reliable?
- A clean start. Before switching it on, a setup step marked every past purchase email as done. Without it, the first run would have pushed months of old buyers into the CRM at once.
- Failures stay small. Adding the note has its own error handling, so if the note fails the contact is still created, and the next run carries on.
- Only what is needed. We removed settings GoHighLevel did not need, such as forcing a contact type, so the script works with how the account is already set up.
- The client owns it. The script lives in their Google account, not ours. If we disappeared tomorrow, it would keep running.
What changed for the business?
Every new buyer now lands in GoHighLevel on its own, with a note of what they bought, ready for the welcome workflow. Nobody copies contacts by hand, nothing waits for someone to remember, and there is no Zapier subscription to pay for this job.
Can you use the same approach with other apps?
Yes. The pattern works for any tool that sends a purchase or signup email, offers webhooks or has an API: course platforms, payment tools, booking apps and membership software. If an app tells you something happened, GoHighLevel can hear about it.
Want the same set-up for your business?
We build GoHighLevel workflows, integrations and clean-ups for founders and coaches, with or without Zapier. See what we do as a GoHighLevel and automation specialist, or book a 30-minute call and tell us which follow-up you are still doing by hand.